A young Yemoja priestess in Nigeria is engaging millennial Yoruba to return to their ancestral religion through social media.
Concerned that the Orisha culture and its practices were being scorned and forgotten, Ifawemimo took to social media six years ago in an effort to educate a broader audience about indigenous Yoruba spirituality. Her inspiration? Nollywood, or Nigeria’s film industry, which she blames for depicting Yoruba spirituality as a practice based on sorcery, love potions and get-rich-quick charms, distorting its history and contributing to negative stereotypes. “Though our people have been brainwashed already, [Nollywood] has made our people lack knowledge and enlightenment about their roots,” she says.
Wood believes Ifawemimo’s work is crucial for countering the “stigma, hypocrisy, misunderstanding and demonization of the traditional culture,” with most viewing it as evil, and traditional worshippers forced into practicing in secret. And she is helped in these efforts by her age: “The fact that she is so young — she is a millennial, basically; she is meeting a lot of these people at their level.” What’s more, through social media she has found acceptance for being approachable and willing to demystify and interpret the tenets of traditional Yoruba religion. By using everyday language to explain the culture and encourage people to embrace it, Wood adds, Ifawemimo is trying to show that it’s a living tradition. “It’s not ossified. It’s not some ancient unapproachable thing.”
And also of note:
For diasporans who make pilgrimages back to African countries in a bid to connect with their religious and cultural roots, Ifawemimo warns that they may be vulnerable to unethical peddlers of spiritual practice. She has known many who come as students, eager to learn about their spiritual heritage from a priest or priestess who takes their money and leaves them with very little in return. “They will not teach them anything about how to feed your Orisha or connect with your higher self. They will just initiate them, collect their money and go. They are extorting them,” she says.
How Nigeria’s Millennial Priestess Is Revitalizing Spirituality